Beer Connoisseur Second Issue Party Woes

Atlanta based Beer Connoisseur Magazine chose Austin as the site to celebrate the second issue of their new glossy publication and the wonderful people at Independence hosted the event, but some oversights put a damper on the evening for those that arrived expecting to partake in the offerings from seven area breweries as had been advertised. Pre-bought tickets cost $15 plus a service charge and there was no mention of any changes as people began to arrive, but the lack of taps was immediately apparent. Live Oak, 512, Real Ale, and St Arnolds as well as local brewpub Uncle Billy’s did not have a presence at the event despite being on the promotional flier leaving only NXNW and Lovejoys (which was not promoted)to augment the Independence offerings. As might be expected the two brewpubs were overwhelmed and quickly ran through what they brought. Luckily the crowd itself was relatively small, perhaps a result of not promoting the event very well. Certainly it didn’t flash across homebrew club email lists. While the magazine itself seems wonderful, this event was anything but. Hopefully along the line someone at Beer Connoisseur  learned some lessons about organizing a beer event.

This entry was posted on 1. March 2010 at 12:57 and is filed under Central Texas Beer Happenings. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.